Executive Summary: Marketing Director with 15+ years of experience building and scaling products across B2B, B2C, EdTech, and AI platforms. Expert in blending brand positioning with scalable performance marketing systems. Proven track record of taking projects from zero to revenue, aligning marketing with product/sales, and implementing AI-driven automation to reduce operational friction.

Professional Experience

Chief Marketing Officer (CMO)
TargetFlow — AI Employees Platform | 2024 – Present
AI-driven platform providing automated sales and marketing workflows for SMBs.
  • Built end-to-end demand generation system: Ads → Webinar → Sales → Onboarding.
  • Designed scalable acquisition funnel with predictable CPL and conversion metrics.
  • Reduced dependency on founder-led sales by implementing automated systematized funnels.
  • Positioned product strategically as a “Marketing Operating System” rather than a simple tool.
Founder / Marketing & Growth Lead
EVHELP — Electric Vehicle Education | 2022 – 2023
Education platform focused on EV diagnostics and retraining specialists.
  • Built brand category and authority positioning from scratch in a niche technical market.
  • Developed high-trust educational funnels resulting in high engagement and enrollment.
  • Managed paid acquisition and organic authority channels targeting non-traditional audiences.
  • Successfully proved demand for EV retraining prior to market mainstream adoption.
Marketing & Product Strategy Lead
ProGuild — AI Hiring Platform | 2020 – 2021
AI platform for talent assessment, skill validation, and hiring automation.
  • Defined product positioning for HR & B2B audiences, translating complex AI capabilities into value.
  • Built early traction through content marketing, demos, and inbound lead generation.
  • Validated market demand for AI-based hiring tools, securing initial user base.

Marketing Philosophy

Marketing is a system, not a set of random campaigns.
Trust and narrative scale better than short-term tactics.
Good marketing reduces sales friction instead of compensating for it.
AI is a multiplier for strategy, not a replacement for it.

Ideal Role

Looking for a Marketing Director role in a B2B/SaaS or Platform company that values strategy over noise, is ready to scale systems, and wants marketing deeply aligned with product and revenue goals.